Preparing for growth with a robust brand system
TiNDLE’s delicious plant-based foods help make a healthier planet without compromising on taste or texture. After the success of TiNDLE Chicken, the brand have big plans to broaden their product offering to include a complete range of meat and dairy alternatives, from sausages to ice cream. They needed their visual identity to grow alongside this product expansion, with guidelines that make it easy for in-house designers and external content creators to produce cohesive designs.
TiNDLE's new brand guidelines include a robust four-step design system, addressing colour balance, type hierarchy, the appropriate usage of brand assets and more, providing clear direction without stifling creative freedom.
